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Humorous

This Maoam advert carries a more explicit humor, it instantly grabs the audience with a combination of music and action and contains a more slapstick comedy. Whilst the advert has a slow introduction at (0:10) the music becomes very sudden and loud, the character then begins to dance very suddenly and very wildly, creating this instant humor for the advert. The audience can perceive this advert in different ways, for the primary target audience which is more teenagers, we do find the advert humorous thus making the advert successful as it does impose an effect. However, for other viewers which perhaps are older it doesn't carry the same connotation. The advert perhaps comes across as more frivolous which would negatively effect the viewer. At (0:15) we see the character dancing in a long shot with empty chairs behind him. This perhaps connotes less to the target audience about being alone and more about expressing yourself in any way they want to, which perhaps is a key success for this advert.

Surreal

This Oasis advert is an example of a surreal advert, which is similar to the humorous advert in the sense that it is very comedy based. This advert is perhaps more like a comedy skit then an advert in the sense that it does have a whole story line to it. At (0:21) is where we first see the big rubber duck, 'rubberduckzilla' staring through the window at the man, with the girls relieved to see him. Perhaps the defining point in this advert is when the girls are happy to see him, because this ultimately manipulates the audiences judgment to side with 'rubberduckzilla' and want to see the destruction of reality. Throughout the advert the rubber duck is a version of Godzilla, whilst this advert never carries enough substance for it to be considered serious at (0:36) is where destruction stops and the happy outcome is employed. This is where we see the girls lying on rubberduckzilla happy that they have been saved. This advert though perhaps is not most memorable for the rubber duck but rather for the singing of the slogan, 'Oasis for people who don't like water' this perhaps was the crux of success for this advert as its the first thing the audience remember. The slogan rather acts as a trigger, as once it is remembered that's when the audience think about the rubber duck and the advert as a whole.

Dramatic

The dramatic advert is completely different to many other adverts, this Lindt Lindor advert comes across as a more professional piece solely focusing on the product. At (0:08) the visuals denote a constant moving camera, with the chocolate constantly in frame, as its whirled around, with dissolves and cross fades for transitions. Perhaps whats more important is the voice over, which is a women speaking very softly about the 'master chocolatiers.' This advert is all about the chocolate and creating a smooth almost sensual tone to it. They want the audience to almost feel the smooth taste of the chocolate just by looking at it, which is the main selling point of this advert. At (0:16) we see a side by side shot of a women that's eating the chocolate and one of the truffles being made/poured. This encapsulates the whole advert as it manipulates the audiences emotions and thoughts, making them not only want this feeling but also making them actually go and buy the chocolate thus feeling like they can have the same experience too.    

Parodic

A parodic advert is something that mimics an original piece of content but is manipulated some way to create humour. Through this advert we see the characters explain newtons third law, physics. This field within science is the whole base for The Big Bang Theory which is mimicked in this advert. At (0:04) we see one of the characters explain Newtons third law as both have taken a sweet from each others bowl. For the audience this advert carries a more satirical tone which is a humour that also runs throughout the big bang theory. Whilst most parody typically mimic in a more overly dramatic way, this advert breaks the mould in the sense that its more subtle.