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Pitch Reflection

How well did you carry out & apply your audience & product research?

I felt we carried out our research to a good standard, we was able to provide a variety of graphs which could illustrate our points well. We wanted to highlight how our primary research showed the public did like action sequences and did like a funny gag at the end of an advert, which would enable us to come up with a more tailored idea. In terms of our product research, we was able to find out our unique selling point and aim our advert towards that to create a bigger appeal. We further was able to use previous adverts and take inspiration from that as well as seeing how they interrupted the slogan and how we could too.

How well did you present your research/idea?

I think that we presented in a strong way, we was able to get our idea across more clearly as well as present the research we carried out to provide reasoning for our idea. Whilst at the start of the presentation we perhaps were a little nervous, we grew into the pitch and we could really express what we wanted to go and do. The examples that we used i felt really helped our presentation because we was able to give everyone a visual and idea of the type of advert we wanted to create. I felt that when presenting our actual research we did well, because we was able to back up our points and ideas, and further explain why we made the specific decision using the research that we carried out. Moreover, in terms of presenting the idea itself, we did have a strong idea of what we wanted to show the audience, and the examples on strengthen that visual for us and our pitch.

How would you improve your pitch of a) content b) research c) presentation?

The contents of our presentation i think was very well rounded, i think that we was able to show our idea clearly whilst also having the research to back up our points. We was able to use a variety of links and videos to further support our idea as well as giving a clear line of appeal for our audience. 

I think whilst we did well in trying to illustrate a visual for our idea, i think to improve the pitch we needed to provide more evidence. Whilst we did provide some key interviews and graphs that supported us, we did not entail any detail or reasoning as to why we shouldn't do something. I think that as all of our evidence was supporting that may have weakened our overall pitch. Of course we was able to get some interviews with our target audience which was a big help to connote that we was appealing to a demographic. However during the pitch it was raised that we we could expand the audience with a change to our idea, to which we was able to take on board and use the feedback to our advantage later on. As for the presentation i would say that we was strong overall, there may have been 1 or 2 times where we was a little nervous which is something we should have done better. At the start we perhaps was a little nervous, and at the end when presenting our ASA research we was more weak tin that area too. However that is something we would improve on, is too have taken more time and explained more in depth what the ASA states and why we will do to abide by their guidelines.

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