The Cadburys Gorilla advert was a very popular advert at the time. It was so more memorable because it was something that was very loosely connected to its actual brand and actually there wasn't any adverts like it at the time. At (0:35) which denotes the gorilla on set about the start drumming really connotes why this advert was so memorable. The adverts conventional style to have a long build up to the drop and then let the gorilla 'rock out' for the remainder of the advert was real the reason why it was such a memorable advert. It perhaps was an effective advert, in the sense that it created a lot more brand exposure, as people would have been talking about the advert and thus the company Cadburys. But the adverts effectiveness in terms of sales could be more controversial, because the advert doesn't show the actual chocolate or brand till the very end. At (0:34) the scene denotes a purple back drop which is the only thing that connects the advert to the brand. From a technical standpoint the camera language was very cinematic as the camera was constantly moving. The use of extreme close ups at the start to the swooping track shots whilst the gorilla was playing created a really accomplished piece.
The skittles advert was almost a weird advert, perhaps the actual concept of this advert is what makes it so memorable. The advert works on the basis that whatever the man touches it turns to skittles, at (0:24) the scene denotes the man talking about how bluntly he killed a man on the bus. It connotes a very awkward atmosphere because whilst it seems like a more sad situation there is an underlying element of humor. The very fact that this man seems so depressed but then says 'i guess its pretty awesome' allows the audience to laugh and thus create the memory because the atmosphere became lighter. Perhaps it is an effective advert, the target audience is for more teenagers and younger adults because of the humor that it creates. Whether the advert did sell more of the product is harder to judge but perhaps it was effective as skittles is thrown in the audiences face so much. Technically this advert seemed like a scene from a film of TV show, as there was no music just diegetic sound. Also the camera is largely stationary with actually only 4/5 shots that have been cut together.
The Carling advert is more memorable not because of the full advert but rather the one line that is said at the end, 'its good but its not quite Carling.' The advert as a whole series follows these men that do really impressive things as such in this advert which denotes the man bungee jump and pick up an apple with his mouth. In essence thats what makes this advert memorable as it its not the action but rather the dialogue and its something that can be parodied in any fitting situation. Perhaps much like the Cadburys advert the effectiveness of this advert was more based on the brand exposure that it brought rather then general sales. Of course it would have pushed sales up the memory of the advert is not for the intended target audience, which addresses a more broader audience. The technical style of the this advert is again to create humor, the camera is in a low angle shot to show this man being hauled back up in the air, just as the line has been said. This again allows the audience to laugh at the his misfortune.
The Compare the market advert is something that appealed to everyone. The series of adverts that included these meerkats was particularly memorable as there was so many elements that people liked. It may have been that the whole concept of having this Russian meerkat moaning that people were going on his website for insurance. But then to further this series and introduce other characters Sergei and follow stories of these two meerkats made the advert so memorable. At (0:29) where he squeaks at the end again adds to this funny, cute, lovable character that we actually enjoy watching. This campaign would have definitely been effective because the audience was so broad, older people could still find the humor in these adverts which would have only increased the use of their website. Technically, the advert seems very good, the Meerkat can obviously be seen that its animated but still maintains a real life to himself. His typically Russian accent allows for more humor to be created in his pronunciation and language.
This advert for Mars more memorable for its unpredictability, these old men jumping and swinging on the ropes of the bell created a lot of slapstick humor which can be received by many different people. at (0:17) which denotes the guys just about to start jumping on the ropes it really connotes and enforces the slogan that mars have. The idea that people perceive a church to have which is this sacred place, is turned on its head with this advert and thats what creates the humor and the memory. Anyone can watch this advert and see the humor which makes for a very broad target audience, anyone can relate to their slogan and concept behind this advert which is why it becomes effective. The selling point then stems from this which is the fact that anyone can have fun, have a Mars bar and play.
One of the main aspects of this advert is its age. This advert will always be memorable because of the connotation that it carries, when this advert first appears on TV it almost signifies the start of the christmas period. Even from the very moment we see the back of the coca-cola truck we know exactly what the advert is. Perhaps the very fact that one advert that only comes on for a specific time of the year and everybody knows exactly what its for, is the crux of the memory. This advert perhaps is more for children and younger people, initially but a lot of older people can associate themselves with the advert too, because they remember when it first came out. For an advert to carry such strong meaning only explicitly shows its effectiveness as well as coke keeping the advert for so many years. In terms of the technical aspects of this advert it seems very conventional, the jingle bells sound effects running through the advert coupled with the typical christmas aspects, eg christmas trees, allows the audience to get into the christmas spirit but they also associate the holiday with the brand.
The Pot Noodle advert much like the go compare advert is something that shouldn't be memorable but still is. The idea that this no body teenager wanted to be in the ring assuming his dream was to be a boxer, carries a controversial atmosphere. Through the advert of course we are behind the boy because he wants to fulfill his dream but equally there is a slight humorous undertone. But at (0:41) where we see him holding up the round no. it invites the audience to heavily mock him. Thats why this advert is memorable because its so cringe worth that we cant forget it. In terms of its effectiveness the advert is perhaps very awkward, the source of the humor stems from the boy doing what we perceive as a women's job. In reality there should be no reason why he cant do that job yet there is a subtle foul humor about the advert. Perhaps the advert was effective because it has created this controversy it does allow for more brand exposure. The technicality of this advert does have some very cinematic camera language, at (0:13.) however when the piano music stops and the granny screams out thats the point that the audience are then allowed to mock him.
The PG Tips advert follows a similar theme to many other adverts by including some sort of animal. The difference with this advert is that the bear acts as the smart role because they employ Johnny Vegas to play the 'kid' role. This campaign which includes a number of situations with the same characters creates the memory. We have the smarter, frustrated, adult bear coupled with the child, adult allows for the humor to really come through. The effectiveness of this advert solely rests on the performance of Johnny vegas and the bear, if their humor is dry then it would be memorable or effective. Instead from a selling point this advert has given the information that makes them look better then other tea bags but in almost a stupid way. Again the camera language of this advert is very stationary, but through the edit they have allowed for some 'tacky' transitions which also builds on this stupid humor.
This advert was memorable because there's been nothing like it. Of course footballers have featured in adverts before but this was something different. At (0:13) which denotes the 2 teams of normal teenagers on a normal pitch about to kick off. But as the guy turns into Ronaldo it connotes the link that is created between the stars of the game and the normal people that look up to them. That perhaps is the crux of the memory with this advert is that it turns these normal people in to the stars, and to play along with these professionals is something invaluable to teenagers that love football. The intended target audience would be teenagers and being apart of this target audience the advert was very effective. Every teenager watching the advert escapes from real life for just a couple mins and feels apart of this advert, it makes us feel like we could really become a professional. For an advert to create escapism would typically mean that it was an effective campaign. The editing style is very fast paced which can be seen at (2:11) tackles are flying in, we see the reactions of the fans, the goalkeeper shouting, it all adds up to create this tense atmosphere and grab the audience.
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